Likeness rights · Digital twins · Monaco

Work with the legend.
Any day of the year.

INZDR holds the likeness rights of world champions and produces their digital-twin videos for brands. Personal welcomes, product introductions, campaign films. Consent-secured, quality-checked, delivered in days.

Founded by Mika HäkkinenEvery video approved by the legendAI-labelled
Mika HäkkinenDigital twin · product introductionAI
Häkkinen & CoulthardDuo message for a partnerAI
David CoulthardPaddock Club welcomeAI
Formula 1 firstNext: tennis · football · cricket · IndyCar · DTM · Formula 2 · Formula 3 · equestrian
For brands

Sponsors pay for access. They rarely get it.

A partner meets its driver once or twice a season, for a few minutes between sessions. Guests fly in, the moment passes, and the content never gets made. INZDR turns that scarce access into something you can plan with: the legend's licensed digital twin, produced by us, approved by them.

01

Personal welcomes

Every Paddock Club guest greeted by name, in their language, before the weekend starts.

02

Thank-you messages

After the race, a personal word to the people who mattered. Sent Sunday night, not next quarter.

03

Product introductions

The legend presents your product or service. Your script, 30 to 60 seconds, any setting.

04

Campaigns and internal comms

Launches, sales kick-offs, dealer messages, social cut-downs. One licence, many outputs.

30–60 s6 languagesAny outfit, location, set-upDelivered in daysAI-labelledYour watermark
For legends and management

Your likeness. Your rules. New revenue without the travel.

  • 01You approve every brand, every script, every use case. Nothing leaves without your sign-off.
  • 02Per-project contracts. The rights stay with you; INZDR administers them.
  • 03We produce and check every video. If it does not look and sound like you at your best, it does not ship.
  • 04Income from the days you cannot be there.
David Coulthard · digital twinProduced by INZDR
How it works

Four steps. One standard.

01 — Request

The brand chooses the legend

and submits script, use case and audience.

02 — Permission

The legend approves

together with their management. Every project, every time.

03 — Production

INZDR produces the video

and checks likeness, voice and brand placement before anything is released.

04 — Delivery

Labelled, watermarked, licensed

for the agreed use. Ready for WhatsApp, e-mail or the big screen. Usage is tracked.

Trust

Built in Monaco, to European rules.

Consent first

Written permission and a per-project licence exist before a single frame is produced.

European infrastructure

Company and servers in Monaco. European AI and data guidelines apply to everything we make.

Labelled and traceable

Every video carries an AI label and can carry the brand's own watermark.

Human quality control

A person reviews every video before release. The highest standard is the only one we deliver.

On INZDR

Legends, at your service.

Mika Häkkinen
Mika HäkkinenFormula 1 World Champion 1998 and 1999 · Founder, INZDR
David Coulthard
David Coulthard13 Grand Prix wins · Broadcaster

More legends are joining, across motorsport and beyond. Ask us who.

INZDR was founded by Mika Häkkinen, two-time Formula 1 World Champion, together with a team from intellectual property, licensing, talent management and technology. His question was simple: how does a legend keep working with brands in the age of AI without losing control of his own face and voice? INZDR is the answer.

Monaco

Request access.

Brands: tell us the legend, the use case and the date. Legends and management: tell us who you are. We reply personally.