Your likeness. Your rules. New revenue without the travel.
INZDR was started by one of you. It exists so that a driver, a team principal, an executive or a champion of the past can keep working with sponsors in the age of AI without ever losing control of their own face and voice, and without another flight.
01
You approve everything
Every brand, every script, every use case comes to you and your management first. Nothing is produced, let alone released, without your sign-off.
02
Rights stay with you
Per-project contracts. INZDR holds a licence to produce and administers it; the likeness remains yours, with the usage limits you set.
03
We produce, we check, you review
INZDR makes the video, the voice message or the image and reviews likeness, voice and brand placement. If it does not look and sound like you at your best, it does not ship.
04
Income from the days you cannot be there
Hospitality welcomes, thank-you messages, product introductions, campaign films: up to 30 seconds each, in six languages, without a shoot day.
How it works for you
01
One session, once. A short recording of you, plus the rights agreement with your management. That is the last shoot you need for this.
02
Requests come through INZDR. Brands do not contact you. We qualify the brand, the moment and the audience before it reaches you.
03
Your management approves the script and the brand. In the INZDR portal, in minutes. Decline anything you do not like; the sponsor sees the reason you choose to give.
04
We produce and check. Every video, voice message and image is AI-labelled, watermarked for the brand and reviewed by a person before release.
05
You see where it went. Every project has a report, licences are logged, and your royalty share follows the contract.
Started in Mika's living room
Mika Häkkinen, two-time Formula 1 World Champion, and Sami, his talent manager, were looking at an impossible volume of requests from brands, media and fans. They asked what a life-like digital twin could do if it represented Mika around the clock, in every time zone, under his full control.
INZDR is that answer, built in Monaco with people from intellectual property, licensing, talent management and technology. David Coulthard joined as a partner. The next faces join through their network.
Two rings, one person
The solid ring is you. The dotted ring is your digital twin, drawn in points because it is made of recorded frames, not flesh. Same size: a twin is an exact copy, nothing added. They overlap because the twin never leaves the person who owns it; a video can only exist inside that shared space, a use your management has approved. It steps out from behind you because that is its job: to be there on the days you cannot be.
One colour, nothing filled. The likeness is never ours. INZDR administers the overlap: a licence per project, a report of every use.
Talk to us directly.
Tell us who you are and who represents you. Mika or the team comes back personally, and nothing you send is shared with any brand.
